Marketing Insights | Playlist
Read, watch, and listen to the latest insights on Business Agility within Marketing teams.
Hear from people who have gone through this journey already.
We structured teams around user-first product thinking rather than platforms or functions
All organisations, from the largest enterprise to the newest startup, face the same challenge: how to solve their users’ problems by bringing a superior product (or service) to market faster than their competitors while reducing effort spent on overhead activities or, worse, building the wrong product
Want to go deeper? Read (and watch) more details about specific areas of Business Agility.
Books & Interviews
Not sure what to read, check our some of our Business Agility book recommendations and reviews
Rich with examples, case studies, illustrations, and exercises drawn from the author’s wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience
This section is currently un-stewarded. If you have a passion for this space and would like to take ownership for the guidance and insights within, please contact Evan Leybourn. The stewards of the Business Agility Library are leaders in their field and we quite literally couldn’t create such amazing content without their support. These people & organisations are leaders in the community and, through their actions and insights, continue to expand the horizon of business agility for us all.