Pam Ashby will address 3 common challenges to marketing agility – silos, stakeholder interactions and the lure of sophistication. These are the hidden enemies that fall outside the Agile process, the cross functional teams, the willingness to pivot and adapt, to fail fast, to learn, and to deliver early and often. All these great things can be daily undermined when there is insufficient focus on communication. And marketers are great communicators!
Marketers are naturally agile. Pam will explore the compelling relationship between marketing skills and those needed for business agility. She’ll talk about what’s changed for marketers that now means building on natural agility is an imperative. She will discuss what ‘marketing agility’ really means and where its value lies.
Silos, stakeholder interactions and the lure of sophistication. Understand these and you have a springboard for success.
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