Ways of Working104

3 Enemies of Marketing Agility – And why communication is the core of success

3 Enemies of Marketing Agility – And why communication is the core of success - Pam Ashby

Pam Ashby

June 10, 2021


Pam Ashby will address 3 common challenges to marketing agility – silos, stakeholder interactions and the lure of sophistication. These are the hidden enemies that fall outside the Agile process, the cross functional teams, the willingness to pivot and adapt, to fail fast, to learn, and to deliver early and often. All these great things can be daily undermined when there is insufficient focus on communication. And marketers are great communicators! 

Marketers are naturally agile. Pam will explore the compelling relationship between marketing skills and those needed for business agility. She’ll talk about what’s changed for marketers that now means building on natural agility is an imperative. She will discuss what ‘marketing agility’ really means and where its value lies. 

Silos, stakeholder interactions and the lure of sophistication. Understand these and you have a springboard for success.



Subscribe to “Emergence: the Journal of Business Agility”

Delivered to your mailbox four times a year, we bring together a curated selection of exclusive stories by great thinkers and practitioners from around the globe that you’ll only find in our publications.

These stories, research reports, and articles were selected to broaden your horizons and spark your creativity.

BAI Individual Membership Benefits

  • Unrestricted access the business agility library

  • Download complete eBooks on the most pressing topics

  • Replay your favourite moments from any of the global Business Agility Conferences

  • Network with your peers from around the world

  • Member discount on your subscription to Emergence

1 / Infinity

October 6, 2022, 5 minutes read time

Connecting Coach to Business Need

September 12, 2022, 54 seconds read time

2022 State of Agile Coaching

July 10, 2020, 15 minutes read time

From Ensemble to Orchestra

December 5, 2020, 32 seconds read time

Leaning Into Culture During Times of Crisis

July 29, 2020, 26 minutes read time

Structural Agility

You have NaN out of 5 free articles to read

Please subscribe and become a member to access the entire Business Agility Library without restriction.