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Marketing plays an important role at ABN AMRO. Every year a multitude of marketing campaigns and customer communications are carried…
The impact of change, both technological and cultural, is greater and faster than ever before. In this environment, the Business Agility Institute was created to support the next generation: companies that are agile, innovative, dynamic, and perfectly designed to thrive in today’s unpredictable market.
Our mission is to support and develop the business agility of our members and promote the structure, mindset, and behavior of agile organizations to the global business community. The work of the Business Agility Institute reflects the real-world challenges and issues of our members. We strive to create work that can be verified, trusted and actionable.
The BAI membership model focuses on providing sustainable benefits to our individual and corporate members. We connect leaders across industries and regions to share their insights internally and externally through events, seminars and online forums. At the same time, the Institute’s independent research and online information libraries help organizations navigate the complex and rapidly evolving practice of Business Agility.