Ways of Working104

Why Agile in Sales

Why Agile in Sales with Marina Simonova @ Marketing Agility Symposium

Marina Alex

April 25, 2018


Agile is much more than just a way to increase profits. It’s a whole new way of thinking. In this talk, Marina will examine why Agile in sales is important and describe seven steps to building an agile sales team. Throughout she will be sharing her personal experiences.

For example: Two years ago a major holding, producing construction tiles, was meeting only 43% of its sales targets. At the same time Agile was being introduced in IT, and Sales and Marketing. As Agile teams started showing their first results, the top managers became involved and started using Scrum to run the business successfully. Now, just two years later, the holding has transformed the tile production and sales market, introduced dozens of innovations and have been able to triple their profit, hitting 127% of the annual target. Now when you visit this holding, you will see the corporate culture based on trust and transparency. You will also see that the company values truly matter not only to the top management but also to the regular staff.

Marina Alex

Marina Simonova

Co-Founder @ University of Business Agility

My name is Marina Alex and I worked for over 10 years in sales in Russia’s top finance companies. I have extensive experience of implementing Agile in Sales teams in Russia and other European countries. I am glad to share with you my experience and I hope my speech will motivate to adopt Agile mindset and methods in your Sales departments and perhaps in your whole company. An Agile transformation is the best thing that can happen to any sales department. But it will require patience, hard work and being ready to accept serious changes. I practice Agile transformation and have already launched over 170 Agile Sales teams. They come from different industries, such as retail, distribution, atomic industry, medical clinics network, and many more.



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