Chris Morrison has more than 25 years of sales and business development experience bringing products to market. He has developed the Agile Market Entry (AME) framework to de-risk new product launches while accelerating the revenue ramp. AME builds on the concepts of Agile and Lean Startup while applying proprietary principles and practices to the discipline of the launch sales for innovative and disruptive technologies.
Morrison walks us through his approach using real-life examples of his ideas in action.
Accenture | SolutionsIQ’s Jeff Steinberg hosts at the Business Agility Conference 2019 in New York City.
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