From Outputs to Business Outcomes with OKR: The Elsevier Journey

"From Outputs to Business Outcomes with OKR: The Elsevier Journey" | Felipe Castro and Ian Harvey

Felipe Castro, Ian Harvey

April 14, 2020


Elsevier is more than a century old and has evolved into a complex, multinational organization over its storied history. As a corporation, it has prospered through many social and market changes, but still found itself facing existential threats.

Adopting agile frameworks and modern product management techniques were not enough on their own to drive the outcomes their customers needed. Elsevier needed something innovative to push the enterprise to the next level.

The answer? A new approach to goal setting. Felipe Castro, OKR Trainer & Founder at Lean Performance; along with Ian Harvey, the Senior Director of Program Management at Elsevier, shared their story of transformation at Elsevier at Business Agility 2020. They focused on how Elsevier adopted the OKR approach to focus on achieving business outcomes instead of delivering outputs. This is their story.

About Felipe Castro:

Felipe CastroFelipe Castro helps companies align around the outcomes they want to achieve. As an OKR coach, Felipe has helped some of the world's leading companies become more adaptive and focused. After training thousands of individuals, Felipe created the OKR Cycle, an actionable tool to avoid OKR's most common pitfalls. Felipe is the author of the upcoming book Align: How to drive business outcomes with OKR.

About Ian Harvey:

Ian HarveyIan Harvey is a Portfolio Director at Elsevier and one of the core members of the Goal Clarity Team, charged with implementing OKR. Ian’s diverse career includes corporate strategy for GlaxoSmithKline, Principal Consultant with EMC, technology leadership with Pearson and now transformation leadership at Elsevier. He is driven by a desire to create strategic alignment and help organisations focus on outcomes, rather than outputs.



Download Materials


Are you ready to uncover your agility?

The Business Agility Profile™ is a detailed, research-based snapshot of your organization’s Business Agility capabilities & behaviors.

Based on years of research and trusted insight, it delivers data-driven analysis highlighting what’s pushing your organization forward — and what’s pulling you back.

  • Understand where your organization is on its Business Agility journey today

  • See how your organization compares to a benchmark of 1300+ other companies

  • Know the most important next steps to further develop and grow

Help us understand the global state of Business Agility

If you want to understand what business agility looks like in your organization - and help us understand what business agility looks like around the world - please share your (completely anonymised) insights for the next Business Agility Report.


It only takes a couple of minutes and, as with all previous years, everything is treated with full anonymity.

The component MostRecentArticles has not been created yet.
The component LibraryHighlightsSmall has not been created yet.

You have NaN out of 5 free articles to read

Please subscribe and become a member to access the entire Business Agility Library without restriction.