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Evan's Book Reviews: Agile Marketing

Book ReviewsProcess AgilityMarketing

Evan Leybourn

March 21, 2019

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I read a lot - not all of it related to agile or business management, but enough. Below are some of the important books that have shaped my thinking (and writing). Not all of them a great (as you can see from my ranking), but they all contain some interesting ideas. This group of reviews will focus on those books that relate to agile marketing. 

This post contains Amazon affilliate links.

Death of a Marketer

Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future

Author: Andrea Fryrear

For marketing organisations, Andrea's book is mandatory. I'm always a fan of history, so appreciate that she starts with an historical overview on marketing to provide context for the rest of the book. She clearly outlines (with evidence) the case for change; for marketing organisations to being to adopt agile ways of working. And finally, practical advice on different methods and how to make it happen.

Evan's rating: ⭐⭐⭐⭐

Buy the book: Amazon link 

Hacking Marketing

Author: Scott Brinker

From the back of the book: "In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it’s the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large."

Evan's rating: ⭐⭐⭐

Buy the book: Amazon link 

The Agile Marketer

Author: Roland Smart

Rich with examples, case studies, illustrations, and exercises drawn from the author’s wide-ranging experience (from startups to a top global technology company), The Agile Marketer will help you transform marketing in your organization, in spirit and practice—and help realize its critical roles in product management and the customer experience.

Evan's rating: ⭐⭐⭐⭐

Buy the book: Amazon link 

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