Bringing Agile to Sales with SWAY

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Marina Alex | Founder @ SWAY System

As an entrepreneur, management consultant, and agile coach, Marina pioneered the practice of Agile Sales and specialises in building sustainable and robust agile organisations. She is an accomplished sales executive and, over time, has learnt what it means to be a true servant leader to sales teams. Under her guidance, her teams regularly outperform all other teams, exceed their sales targets, and enjoy coming to work.

Over the last 6 years, Marina has developed an innovative sales technique based on business agility principles and practices. She has successfully implemented this in 4 major organisations across Russia (in the banking, insurance, healthcare, and hospitality industries). The most recent of these increased their sales performance from 43% to over 120% of target.

Marina’s extensive sales background gives her a unique understanding of how business works – allowing her to uniquely solve complex cultural and business problems. During this time, she has launched more than 170 agile teams and coached more than 50 top-executives.

Marina is the author of SWAY (Sales with Agile) which helps many sales teams across the world today.

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