What Makes a Great Story

The Business Agility Conference is a conference of stories and inspiration. We want people to leave the event thinking, “I didn’t know that was possible” or “if they could do that, so can we”. At our heart we are all inspired by stories. Tales of challenge and triumph, of disaster and redemption, of people and courage. And we want you to tell your story.

Logically, the next question we are usually asked is, “so what makes a good story?”. There’s no single answer to that question. So, we want to take a moment to share the four elements we look for in both selecting and refining a story, including examples of what we believe are good examples in each case. We’ll also share examples of stories that are exceptions to the rule – those stories which inspire despite lacking one of the four elements.

Specifically, the 4 elements we look for; authenticity, context, relatable, and narrative.

The Process

When you submit your story, you will be able to ask our excellent team to work directly with you in crafting and refining your story. Together, we will inspire the next generation of companies.