Emergent Strategy19

Testing Business Ideas with David Bland

AgileAmped Podcast

Leslie Morse

February 9, 2020



David J. Bland is a co-author of the newly published “Testing Business Ideas,” and founder of Precoil where he helps companies find product-market fit using lean startup, design thinking and business model innovation practices.

Bland walks us through the book which is a field guide for rapid experimentation in order to reduce risk and increase the likelihood of success for any new venture or business project. In addition to experimentation, the publication also tackles team design from three different angles:

  1. Configuration of cross-functional teams
  2. Team behaviors such as questioning assumptions and entrepreneurial spirit
  3. Environment the leaders need to provide for teams to live within

Bland also makes his prediction for where the separate disciplines of Agile, Lean Startup, Design Thinking, Business Model, Lean UX and others: “This is all part of a system and we need to figure out how it all relates instead of adopting it all in isolation within an org. I still think systems thinking is eventually going to come back in a more consumable way.”

Accenture | SolutionsIQ’s Leslie Morse hosts.




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