Emergent Strategy19

Strategic Agility at DBS Bank

Paul Cobban and his team are responsible for enabling the bank's strategic agenda to build a strong digital foundation by driving ambitious innovation, data-driven decision making, and an Agile start-up culture.

"Strategic Agility at DBS Bank" | Paul Cobban

Paul Cobban

December 5, 2020

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Paul Cobban PhotoAbout Paul Cobban

Paul Cobban, Chief Data and Transformation Oicer at DBS, has helmed the cultural, digital, and data transformation that secured for DBS the distinction of being the only bank in history to concurrently hold three of the most coveted global awards – “Best Bank in the World” by Global Finance, “Global Bank of the Year” by The Banker and “World’s Best Digital Bank” by Euromoney.

Based in Singapore, Paul and his team are responsible for enabling the bank’s strategic agenda to build a strong digital foundation by driving ambitious innovation, data-driven decision making and an Agile start-up culture, anchored in excellence in customer and employee experiences.

Since 2009, Paul has led multiple bank-wide transformation programmes at DBS to drive continuous improvement through process re-engineering, Human Centered Design, Journey thinking and data analytics.

Considered one of the leading cultural transformation practitioners in the world, Paul is regularly sought after for global speaking engagements to share his experiences. He has co-authored a book on the culture of innovation (“Eat, Sleep, Innovate”) and was a finalist for the inaugural Clayton M. Christensen award for the best article in innovation published in Harvard Business Review.

Paul currently chairs the Institute of Banking and Finance (IBF) Future-Enabled Skills Work Group, is on the board of EFMA, and is an IBF Fellow. He also sits on the FinTech Advisory council for the Institute of International Finance (IIF). For the Infocomm Media Development Authority (IMDA), Paul is also Co-Chair of the TechSkills Accelerator (TeSA), IMDA’s SkillsFuture initiative.

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