Customer Obsession13
Stop Talking to Customers and Start Listening to People
Stop Talking to Customers and Start Listening to People by Archie Miller
Archie Miller
September 22, 2019
Archie Miller
September 22, 2019
The latest product process fad is talking to at least x-number of customers per week. Taken at face value, “talking to a customer” is pointless for two important reasons. First, you shouldn’t talk, you should listen. Second, “customer” is a business term that creates an “us versus them” mindset. How do we build a bridge of empathy?
Discovery Coach @ CarMax
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