When considering how to apply Agile to business, many types of Agile have been developed, such as Agile for Sales, Agile Marketing, Agile Finance, etc. However, how do you scale agile practices within a function without creating a functional silo? What good is it to create an “Agile Marketing department” that can’t communicate with other Agile departments? This talk explores how to scale within functions with the goal of achieving cross-functional business agility.
We will discuss how strategy, product and operations can organize cross-functionally around value to deliver on the promise of business agility.
VP of Marketing @ Scaled Agile, Inc.
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa produces thought leadership on how marketing teams can use the power of the Scaled Agile Framework to achieve business agility. She is the author of the SAFe for Marketing white paper, the Agile Marketing with SAFe course, and is a regular contributor to conferences, podcasts and articles on Agile Marketing and Business Agility.
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