Disruption & Adaptation26

New markets emerge during Covid-19 (English and Dutch)

Agile Marketing with Adrie Dolman

April 22, 2021


New markets emerge during Covid-19

In the Netherlands they can often adapt to the new reality as fast as the wind. This was also the case when Covid-19 changed the rules of the game. Adrie interviewed the innovation manager of construction company VORM about their Corona beeper, which allowed employees to continue working safely on the construction site. With great success, because suddenly the telephone was ringing off the hook and many more companies wanted to use this new product development. About a product development and launch in a few weeks in a rapidly changing playing field.

About Adrie

Adrie Dolman MSc from the Netherlands, famous for starting the database marketing revolution in the Netherlands in 1989. He has over 10 years experience providing Agile Marketing and Business Agility coaching. Adrie is also author of the Dutch book on Agile Marketing, nominated for the Marketing Book of the Year and the Marketing Literature Prize. He recently published his latest book Agile Coaching in Dutch and English.

Connect with Adrie on LinkedIn

Download Materials


Are You Ready to Uncover Your Agility?

The Business Agility Profile™ is a detailed, research-based snapshot of your organization’s Business Agility capabilities & behaviors.

Based on years of research and trusted insight, it delivers data-driven analysis highlighting what’s pushing your organization forward — and what’s pulling you back.

  • Understand where your organization is on its Business Agility journey today

  • See how your organization compares to a benchmark of 1300+ other companies

  • Know the most important next steps to further develop and grow

The component MostRecentArticles has not been created yet.
The component LibraryHighlightsSmall has not been created yet.