Disruption & Adaptation26

How to unlock disruptive innovation with crisis simulations

"How to unlock disruptive innovation with crisis simulations" | Angel Diaz-Maroto

Angel Diaz-Maroto

April 14, 2020


Twenty years ago, new products appeared in the market every year and disruptive changes in the market happened every decade. Now, new products appear in the market every month and disruptive changes in the market happen every year. We all know of players that drastically changed the rules of the game for all of the other players, such as Netflix, AirBnB, Uber and Lime. What will happen 10 years from now?

These disruptive changes in the market will happen every month and organizations will need to develop resilience. Agile won’t be enough, we'll need to build a new level of adaptability. Even though all companies know that they can be impacted by disruptive changes in their environment, not many put enough attention on getting ready for it.

At Business Agility 2020, Angel Diaz-Maroto made the case for the role of crisis in encouraging adaptability, stating that "crisis always unlocks innovation and crisis simulation can be the right spark for your true innovation power." His story is about how simulations can help organizations to unlock processes, informal structures, external connections, and cultural values that can allow them to confront change in a more structured, calm and successful way.

About Angel Diaz-Maroto:

Angel Diaz-MarotoAngel is a very energetic and forward-thinking Agile Coach who specialises on Leadership development and organisational Agility. His pragmatism and experience in Organisational Coaching and Business Agility are the driving forces behind his perceptive methods of action. Throughout his 14+ years of hands-on experience as a coach, trainer and mentor Angel has provided expert guidance to achieve remarkable growth for organisations and agile leaders in North America, South America, Western Europe, Eastern Europe, Middle East and Asia.

Angel’s contribution has been specially noticeable at ING were he performed as the first Agile Champion in ING Spain and Chairman of the Global ING Agile Experts Group since 2010. He also supported many other companies from more than 40 countries in their Agile journeys such as: King, Toyota, Falabella, Banco de Chile, Roche, BBVA, Sunhotels and PZU group among many others.

He holds the three highest level certifications in the field from the Scrum Alliance: CST (Certified Scrum Trainer), CEC (Certified Enterprise Coach) and CALE (Certified Agile Leadership Educator). Additionally, Angel is a PCC (Certified Professional Coach) by the International Coaching Federation a Certified Co-active coach CPCC, Certified Specialist in team coaching and systemic leadership, Licensed NLP Practitioner, Management 3.0 facilitator and TTI Certified Behaviour and Motivation Analyst. In addition, Angel teaches video game production at ESNE (University of Design, Innovation and technology) [Madrid] and Innovation & Design Thinking at LaSalle University [Barcelona]. He also has participated as a speaker in more than 60 international conferences and Agile events worldwide being a significant contributor to the international Agile community since 2009.




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