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Episode Seventeen: An Interview with Anthony Coppedge of IBM

A Deep Dive into Agile Marketing with John Cass

John Cass

April 11, 2023


In this episode, we talk with Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM. Anthony gives an update on the agile marketing program at IBM and takes us on a journey through his career with agile marketing. 

Anthony Coppedge leads the vision, strategy, and execution for how business agility is infused in Global Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on delivering outcomes over outputs. He's a pioneer in leading the transformative work of Agile Selling to create value for prospects and clients instead of traditional sales methods of extracting value from clients.

Anthony relishes the chance to sabotage mediocrity. He fuels his heart by mentoring others and being in authentic community. Anthony values empathetic leadership, has an odd penchant for Oxford commas, and Chips Deluxe cookies taste so good the tiny Keebler Elves should be taken seriously.

A Deep Dive into Agile Marketing with John Cass

Want to learn more about agile marketing? We're releasing a new podcast series hosted by agile marketing expert John Cass. On each episode, he will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization's marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement--all with the goal of improving outcomes for customers.

How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available!

About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

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