Transformation & Change100

Business Leadership Agility: Integrating Bold Visions and Harsh Realities

Business Leadership Agility: Integrating Bold Visions and Harsh Realities. - Stephen Parry

Stephen Parry

April 21, 2021


The times they are a changing. The great American songwriter Bob Dylan is no business analyst, but his iconic song The Times They Are A-Changin’ has something very pertinent to say about the economy and the global landscapes we live in.

As businesses our goal is to make our organizations resilient to change, the idea being to weather the ups and downs of the market and geopolitical conditions to achieve long-term profitability and growth. In this view of the world, changes are seen as exterior events, things that happen to a business outside of the normal run of affairs. This risks taking a negative view of change: Change is something to be mitigated against, avoided or at best, managed.

Is there a different way to view change, and is there a different way for a business to approach how it reacts to change? Do we need a different type of leadership?, even new organizational designs? The answer my friend is, Yes. And it begins with the recognition that change is the norm, not the exception with Agility and Adaptiveness the business of doing business has changed.

Multi-award winning transformation leader, strategist, and author of Sense and Respond: The Journey to Customer Purpose. Stephen Parry has an outstanding global reputation for organizational transformation and building customer and employee centric businesses.

Stephen is recognized as world-class expert in creating strategic differentiation for medium to global organizations, including change program design, competitive and operational strategy, Sense-and-Adapt business models, lean and agility enterprises.

Stephen’s strategic success has been featured on the BBC, in the Harvard Business Review with Professors Womack and Jones and secured his place on the judging panel for the National Business Awards.

Cited as one of the Top 25 CX influencers of 2019/2020 by the Customer Experience Magazine, Stephen was a pioneer in applying Lean and Agile to Service Operations especially to large Scale IT infrastructure business and outsourcing.

He is also the founder of the Sense and Adapt Academy: Creating Lean and Agility enterprises through long-term high performing change teams, customer centricity, leading to profitability, differentiation and superior work-climates.



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