Building a Product Users Want

When we work on digital products, we spend most of our time carrying out tactical tasks: writing and prioritising users stories, making design and architecture decision, implementing and testing software, gathering and analysing user feedback and data, and updating the product backlog. While attention to detail is necessary to develop a great product, we are in danger of no longer seeing the wood for the trees if we focus too much on the tactics. In the worst case, we develop a product with amazing features and cutting-edge technology that nobody really wants and needs. This talk will help you avoid this trap by showing how to create a product strategy that clearly communicates the value your product should create for the users and the business, and that serves as an input for a product roadmap and product backlog thereby guiding the tactical work.

Roman Pichler

Product Management Expert

Roman Pichler is a product management expert specialised in digital products. He has 15 years experience in teaching product managers and product owners, and in helping companies improve their product management capabilities.

Roman is the author of three books, including "Strategize: Product Strategy and Product Roadmap Practices for the Digital Age" and "Agile Product Management with Scrum", and he writes a popular blog for product professionals.