Customer Obsession13

Building a Product Users Want

Roman Pichler - Building a Product Users Want [Agile Prague]

Roman Pichler

September 11, 2018

OverviewRelatedHighlight

Agile Prague logo

When we work on digital products, we spend most of our time carrying out tactical tasks: writing and prioritising users stories, making design and architecture decision, implementing and testing software, gathering and analysing user feedback and data, and updating the product backlog. While attention to detail is necessary to develop a great product, we are in danger of no longer seeing the wood for the trees if we focus too much on the tactics. In the worst case, we develop a product with amazing features and cutting-edge technology that nobody really wants and needs. This talk will help you avoid this trap by showing how to create a product strategy that clearly communicates the value your product should create for the users and the business, and that serves as an input for a product roadmap and product backlog thereby guiding the tactical work.

Roman Pichler

Product Management Expert

Roman Pichler Roman Pichler is a product management expert specialised in digital products. He has 15 years experience in teaching product managers and product owners, and in helping companies improve their product management capabilities.

Roman is the author of three books, including "Strategize: Product Strategy and Product Roadmap Practices for the Digital Age" and "Agile Product Management with Scrum", and he writes a popular blog for product professionals.

Download Materials

Share

Are You Ready to Uncover Your Agility?

The Business Agility Profile™ is a detailed, research-based snapshot of your organization’s Business Agility capabilities & behaviors.

Based on years of research and trusted insight, it delivers data-driven analysis highlighting what’s pushing your organization forward — and what’s pulling you back.

  • Understand where your organization is on its Business Agility journey today

  • See how your organization compares to a benchmark of 1300+ other companies

  • Know the most important next steps to further develop and grow

The component MostRecentArticles has not been created yet.
The component LibraryHighlightsSmall has not been created yet.

You have NaN out of 5 free articles to read

Please subscribe and become a member to access the entire Business Agility Library without restriction.