Transformation & Change100

Big Bang Theory meets LiDAR

Transforming society

Big Bang Theory meets LiDAR - Transforming Society | Ulrich Lages (CEO @ IBEO Automotive)

Dr. Ulrich Lages

April 26, 2022


Change management and stories thereof are not new. Most change management efforts fail over time. Change processes can be lengthy, exhausting, and frustrating the longer they prolong. At Ibeo a new approach was followed: the change was initiated fast, unexpectedly, and with no option of going back by disrupting the previously in place system altogether within one minute to the next.

All of this happened May 9th, 2019. Our very own Big Bang. This is the art of the possible. Taking away everything people had known before and letting them create their very own high-functioning system by following self-organisation principles has resulted in an organisation that is more dynamic, lively, and innovative than ever before while disrupting the LiDAR market. Ibeo is currently on track to go from global technology leader to global LiDAR market leader for autonomous vehicles.

* The video and slides reference the following HBR article:

About the Speaker

Dr. Ulrich Lages

Ulrich started his officer career at the German armed forces. He studied mechanical engineering and did his PhD on active collision avoiding in autonomous vehicles at Helmut Schmidt University in Hamburg, Germany and his Executive MBA in Maryland. In 1998 he founded Ibeo Automotive and has been the CEO ever since. Ibeo is a worldwide technology leader in the field of LiDAR sensors (acronym for Light Detection and Ranging), associated products, and software tools. It is Ibeo’s goal to reinvent mobility by enabling cars to become cooperative partners in public transportation, thus making transportation safer.


Business Agility Conference 2022 - Photos

Photo of Ulrich presenting at Business Agility Conference 2022Photo of Ulrich on stage at Business Agility Conference 2022

Photo of Ulrich on panel at Business Agility Conference 2022Photo of Ulrich on stage at Business Agility Conference 2022



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