Transformation & Change95

Agile Marketing in the Netherlands with Adrie Dolman

Agile Marketing with Adrie Dolman

John Cass

April 21, 2021

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In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.

About Adrie

Adrie Dolman MSc from the Netherlands, famous for starting the database marketing revolution in the Netherlands in 1989. He has over 10 years experience providing Agile Marketing and Business Agility coaching. Adrie is also author of the Dutch book on Agile Marketing, nominated for the Marketing Book of the Year and the Marketing Literature Prize.

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