Transformation & Change100

Agile Marketing in practice at Syngenta (English and Dutch)

Agile Marketing with Adrie Dolman

May 24, 2021

OverviewRelatedHighlight

Mark Schermer was responsible for marketing for years and is a great advocate of an agile way of marketing. In this podcast he gives a look back at how agility has improved the customer delight proposition at Syngenta and looks ahead to what is to come.

About Adrie

Adrie Dolman MSc from the Netherlands, famous for starting the database marketing revolution in the Netherlands in 1989. He has over 10 years experience providing Agile Marketing and Business Agility coaching. Adrie is also author of the Dutch book on Agile Marketing, nominated for the Marketing Book of the Year and the Marketing Literature Prize.

Connect with Adrie on LinkedIn

Download

Share

Subscribe to “Emergence: the Journal of Business Agility”

Delivered to your mailbox four times a year, we bring together a curated selection of exclusive stories by great thinkers and practitioners from around the globe that you’ll only find in our publications.

These stories, research reports, and articles were selected to broaden your horizons and spark your creativity.

BAI Individual Membership Benefits

  • Unrestricted access the business agility library

  • Download complete eBooks on the most pressing topics

  • Replay your favourite moments from any of the global Business Agility Conferences

  • Network with your peers from around the world

  • Member discount on your subscription to Emergence

1 / Infinity

September 12, 2022, 54 seconds read time

2022 State of Agile Coaching

July 20, 2022, 17 minutes read time

Appreciating Natural Agility

July 10, 2020, 15 minutes read time

From Ensemble to Orchestra

December 5, 2020, 32 seconds read time

Leaning Into Culture During Times of Crisis

July 29, 2020, 26 minutes read time

Structural Agility