Ways of Working114

Agile Marketing Around the Globe [Spain] with Christophe Martinot

The State of Global Agile Marketing with John Cass

John Cass

July 7, 2022



Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate communication (Omnicom), with marketing and sales roles at local and international level. 

Passionate about continuous improvement and the constant search for efficiency, he completes his marketing expert profile with the practice of agile project management. Certified by Scrum Master (Scrum Alliance), Lean Change Agent (LCM), Heart of Agile Essentials (Level A), Agile marketing (ICP MKTG), and Agile Leadership (ICP-LEA), certified ICP-MKG and is a facilitator of ICP-LEA. He is also teaching Agile Way of Working in Masters programs at IED and ESEI Business school in Barcelona. 


About Your Host: John Cass

John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

Follow John on LinkedIn

Download Materials


Are You Ready to Uncover Your Agility?

The Business Agility Profile™ is a detailed, research-based snapshot of your organization’s Business Agility capabilities & behaviors.

Based on years of research and trusted insight, it delivers data-driven analysis highlighting what’s pushing your organization forward — and what’s pulling you back.

  • Understand where your organization is on its Business Agility journey today

  • See how your organization compares to a benchmark of 1300+ other companies

  • Know the most important next steps to further develop and grow

The component MostRecentArticles has not been created yet.
The component LibraryHighlightsSmall has not been created yet.