Ways of Working95

A history of agile marketing with Travis Arnold

A Deep Dive into Agile Marketing with John Cass

John Cass

March 1, 2021

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For the first episode of 2021, John interviews Travis Arnold about the intersection of marketing and design.

Travis is the Co-founder & Chief Marketing Officer (CMO) of Herefish - recently acquired by Bullhorn. In this episode Travis his journal towards agile marketing, involvement in the early days of the agile marketing manifesto, and his belief to put the people that buy your products first and apply design-centric principles to their marketing experiences. As he puts it; "we eat with our eyes first, so why not make things tasty?"

You won’t want to miss episode eleven, featuring Travis Arnold!

Connect with Travis Arnold.

Connect with John Cass on LinkedIn

About the show: A Deep Dive into Agile Marketing with John Cass

Want to learn more about agile marketing? “A Deep Dive into Agile Marketing” is your newest resource from the Business Agility Institute! On each episode, agile marketing expert John Cass will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization’s marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement–all with the goal of improving outcomes for customers.

How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available! You can also listen to each episode online at Podbean.com.

About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he’s managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web. 

Connect with John on LinkedIn >

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