Business agility is the capacity and willingness of an organization to adapt to, create, and leverage change for their customer’s benefit!

At the Business Agility Institute (BAI), we believe that the next generation of companies are here. They are agile, innovative and dynamic – perfectly designed to thrive in today’s unpredictable markets. Our mission is to advocate for, connect, and inspire these organizations to co-create an environment of knowledge & trust so that every company in the world can be part of the future of business.

This Library reflects the real-world challenges and stories of our members. It is intended to be a systemic, interactive, living document that provides companies with insights into business agility, as well as practical guides and solutions for their journey.

Until such time as there is a community-driven Business Agility manifesto, we have adopted the values and principles of the Agile Manifesto with one minor modification.

We are uncovering better ways of delivering value by doing it and helping others do it. Through this work we have come to value:

  1. Individuals and interactions over processes and tools
  2. [Value creation] over comprehensive documentation
  3. Customer collaboration over contract negotiation
  4. Responding to change over following a plan

That is, while there is value in the items on the right, we value the items on the left more.

Guidance by Domain of Business Agility

Explore each of the Domains of Business Agility. Learn what it means for your organizations, and discover relevant case studies, reference material, videos, frameworks and more.

Enterprise AgilityProcess AgilityStructural AgilityCraft ExcellenceOwnership & AccountabilityGrowth MindsetStrategic AgilityOne TeamPeople ManagementBoardPartnersWorkforceCustomer

The Domains of Business Agility. A simple model consisting of 12 interacting domains across four dimensions centered around the customer. The domains in each dimension are equally important, necessary, and interrelated to each other. You cannot realize full business success in an unpredictable market until you develop agility in each of these domains across all areas of your organization.

The purpose of this model is to show you what to strive for and how to get started. These are essential building blocks for agile organizations. If you’re transforming your organization, don’t forget to address all these domains.

Customer Domains
The heart of business agility is no less than the very reason we exist: our Customer.
Relationship DomainsIndividual Domains
Business Agility requires an open, 2 way, relationship between an organization’s leaders and the Board of Directors; built upon customer-focus and long-term success, which enables the company leaders to go after long-term bets, as opposed to short-term wins.Growth Mindset: Business Agility requires that individuals are open to continuous learning and personal development as well as being comfortable operating and making decisions in a dynamic and ambiguous environment, free from the fear of failure.
Business Agility requires a mission-aligned, passionate, empowered Workforce built of individuals with a strong culture fit and potential over fit for a specific position.Business Agility requires Craft Excellence that continually improves over time, is the most impactful to creating value, and enables individuals to take advantage of emergent opportunities for customers.
Business Agility requires partnerships crafted with flexibility and driven by customer value so both an organization and its Partners are able to adapt in a coordinated and complementary manner, rather than a series of contractual transactions.Business Agility requires deep Ownership & Accountability so individuals close to the work and customers drive timely decision making and adaptations.
Leadership DomainsOperation Domains
People Management: Business Agility requires leaders to recruit and hire people with a strong fit for future potential and cultural alignment, over fit to position.Structural Agility: Business Agility requires the ability for an organization to create coalitions or change structure as needed to embrace new opportunities with ease and without disruption.
Business Agility requires a One Team mindset of co-creative efforts to achieve shared goals that span functions, teams, and divisions within the organization.Process Agility: Business Agility requires operations to adapt and continuously evolve as needed in service of creating value for customers.
Strategic Agility: Business Agility requires leaders who sets, and clearly communicates, an adaptive strategy that empowers teams to identify opportunities to execute that strategy in potentially innovative and previously unforeseen ways.Enterprise Agility: Business Agility requires business operations governance frameworks that enable, rather than stifle, individuals and teams pursuing emergent opportunities.


Looking for something specific or need help?

If you’re a member of the Business Agility Institute, contact our “Chief Everything Officer” Evan Leybourn to help you find it. If we don’t have it in the Library, we’ll try and source it for you. Our members have used this to help them write proposals, operating models, training courses, and conference presentations.


This has been a joint effort by numerous Business agility practitioners and experts around the world. I’d like to take the time to thank;

  • AfriKA M. Ndoto
  • Ahmed Sidky
  • Andrew Boyd
  • Andrew Cahoon
  • Anjali Leon
  • Anthony Coppedge
  • Asshok Singh
  • Ben Hogan
  • Boryana Manolova
  • Brad Appleton
  • Bret Nelson
  • Brittany Baker
  • Сергей Рогачев (Sergey Rogachev)
  • Chris Chan
  • Chris Edwards
  • Cliff Hazell
  • Curtis Michelson
  • Dan Chesterman
  • David Horowitz
  • David Luke
  • Dawna Jones
  • Derek Winter
  • Drew Prescott
  • Eric Norman
  • Ewan O’Leary
  • Fabrício Laguna
  • Frederic Ducros
  • Gopal Katragadda
  • Hamish Taylor
  • Harry Nieboer
  • Helen Snitkovsky
  • Henrico Dolfing
  • Jas Chong
  • Jason Hall
  • Jeff Kosciejew
  • Jeremy Pullen
  • Johan Tuulse
  • Jorge Valdés
  • Jutta Eckstein
  • Kashif Heyat
  • Krishna Kumar
  • Lani Beer
  • Larry Cooper
  • Malcolm Anderson
  • Marc-Andre Langlais
  • Marcelo Espejo
  • Melanie Kendell
  • Mia Horrigan
  • Michael Derwin
  • Mitul Ghosh
  • Myles Hopkins
  • Nagesh Sharma
  • Nat Tanner
  • Nevine White
  • Nicholas Ho
  • Nick Argall
  • Nilesh Kulkarni
  • Peta Guy
  • Pete Morris
  • Peter Merel
  • Phillip Gadzinski
  • Pia-Maria Thorén
  • Renee Troughton
  • Rifki Rifki
  • Sandeep P R
  • Sandy Mamoli
  • Scott Ambler
  • Sebastian Voss
  • Shane Hastie
  • ShriKant Vashishtha
  • Sofia Woloschin
  • Stelio Verzera
  • Steve Pruneau
  • Steve Tendon
  • Steven Mak
  • Steven Voyles
  • Sunish Chabba
  • Tahlia Oliver
  • Thomas Walenta
  • Yuri Malishenko

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