The Business Agility Profile™

Are you ready to uncover your agility, discover new capabilities, and build growth behaviors? 

The Business Agility Profile™ 

is a detailed, research-based snapshot of your organization’s Business Agility capabilities & behaviors.

“We are one of the most diversified conglomerates in the world, with more than 20 business lines. Within this context, the independent mentorship provided by the Business Agility Institute has helped us focus on what's truly important for our groupwide agile transformation and lent gravitas to the transformation amongst leaders across Koç Group.”


— Görkem Balcı, Group Talent & Org Dev Manager

“We continuously develop our levels of agility within our vision of developing the customs field to achieve best results in facilitating global trade and protecting the society. The standards of the Dubai Government Excellence Program and the corporate agility model serve as the roadmap that we follow to achieve corporate agility. This renowned certification is reflective of our persistence and hard work."


— Ahmed Mahboob Musabih,
Director General of Dubai Customs

A Powerful Tool for Continuous Growth & Strategic Improvement

Business Agility is a set of organizational capabilities, behaviors, and ways of working that affords your business the freedom, flexibility, and resilience to achieve its purpose. 


But whether you’re trying to become an agile organization or you’re trying to maintain the agility you’ve got, the process of growing your organization in an agile way is a journey.


And the journey is never straightforward.

  • It’s not always clear what’s working and what’s not
  • It’s difficult to tell where there’s resistance and why
  • It’s hard to know where to allocate resources (and for how long)
  • It’s hard to see the whole system and know what to do

Your organization’s Business Agility Profile™ is a research-backed evaluation and report designed to cut through the noise — so you can get off the rollercoaster, get clarity, and get going.


Understand where your organization is today.


Benchmark versus 1500+ other companies.


Identify your most important next steps.


In addition to gaining access to fiercely independent, cutting-edge research and advocacy around Business Agility, membership in the Business Agility Institute includes one free profile each year!

A model for change based on years of research

Developed by the Business Agility Institute, the Business Agility Profile™ offers a clear snapshot of your organization’s capabilities and behaviors.


Focusing on 13 key organizational capabilities and 80+ associated behaviors, the Business Agility Profile’s™ progressive approach is organized around 3 themes:


  1. CUSTOMER CENTRICITY — How prepared are you to take advantage of emerging opportunities and deliver high value to your customers?
  2. INNOVATION & GROWTH — Do you have an organizational culture where learning, adaptability, and responsiveness are prioritized and cultivated?
  3. HIGH PERFORMANCE — Do your teams deliver to their full potential with empowering leadership, operational flexibility, and continuous improvement?

Take the first step!

Contact us to determine your eligibility to become a Certified Agile Organization™

How Does the Business Agility Profile™ Work?


You have to know where you are to get where you’re going, right?

For organizations of any size who want to grow, thrive, and take advantage of new opportunities in an unpredictable world, the Business Agility Profile is a key mechanism for assessment and forward momentum. 

What is the shape of agility in your organization?

The Business Agility Profile™ takes a unique approach to Business Agility assessment. It incorporates four fundamental principles:

  1. Business Agility is an ongoing journey, with no end state
  2. An organization will have a range of excellence with higher and lower capabilities
  3. Business Agility can be demonstrated in thousands of different ways, using different approaches, practices, frameworks, and operating models
  4. Business Agility is a set of cultural and behavioral capabilities (not specific processes or practices) that span an organization

What matters is how your people, systems, and processes all come together to deliver value to your customers. 

How Do You Become Certified?

The Business Agility Profile™ takes a total of 4–6 weeks from the moment we lay the groundwork for our collaborative adventure into your organization’s Business Agility.

Step 1 — PREPARATION: The Business Agility Profile™ begins with verifying the eligibility of your organization, determining how many Business Agility Profiles™ are necessary based on the size and complexity of your company and understanding the demographics of your organization. We will also complete paperwork and a Nondisclosure Agreement. 

Step 2 — ASSESSMENT: The Business Agility Profile™ assessment is a survey conducted across your organization to highlight and evaluate 13 Business Agility capabilities and 80+ behaviors.  Over the course of the assessment, you will submit supporting documentation and evidence (including employee engagement surveys, HR policies, and org charts) for evaluation. The assessment requires no "onsite" time.

Step 3 — EVALUATION: The Business Agility Institute will conduct a detailed review and evaluation of the evidence and assessment data you have provided, using our proprietary evaluation model. BAI experts will document these findings and recommendations in a detailed report. We provide clear, data-driven charts and graphics to visualize what’s working and what’s not — what’s helping and what’s not — on your journey to agility. 

Step 4 — CERTIFICATION: The Business Agility Profile™ is the first step toward becoming a Certified Agile Organization™ — a trusted designation reflecting how far along your organization has come in its agile journey. For qualifying organizations, the Business Agility Institute will grant you the title of Certified Agile Organization™ as well as a separate star rating publicly recognizing where your organization is on the journey to agility.

The future is full of possibilities — are you ready?