APR 25 - 25, 2018



Is your business ready to thrive in an volatile and unpredictable market? Do you know what it means to be a customer and purpose-driven organisation? Join us in this unique event as we build a community to discuss and resolve these questions. Taking you from the “art of the possible” to “what are you going to do on Monday morning”!


Agile Marketing Symposium

Jim Ewel

agilemarketing.netPresident & Founder

Creating Role and Project Clarity at T-Mobile

T-Mobile is is the midst of an Agile transformation. As they move to cross-functional teams and Agile projects, they’ve found it helpful to get real clarity around people’s roles as well as clarity about the scope and goals of newly established Agile projects. Jim will describe a couple of techniques that they’ve used to clarify and communicate roles, as well as what they’ve done to provide project clarity.

About JimJim Ewel began blogging about Agile Marketing in 2011 and is now the leading blogger on the topic ( He also was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto, He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has taught Agile Marketing at companies as diverse as T-Mobile, SpaceSaver, the Bill and Melinda Gates Foundation and Zenprise.

Marina Simonova

University of Business AgilityCo-Founder

Why Agile in Sales?

Agile is much more than just a way to increase profits. It’s a whole new way of thinking. In this talk, Marina will examine why Agile in sales is important and describe seven steps to building an agile sales team. Throughout she will be sharing her personal experiences.

For example: Two years ago a major holding, producing construction tiles, was meeting only 43% of its sales targets. At the same time Agile was being introduced in IT, and Sales and Marketing. As Agile teams started showing their first results, the top managers became involved and started using Scrum to run the business successfully. Now, just two years later, the holding has transformed the tile production and sales market, introduced dozens of innovations and have been able to triple their profit, hitting 127% of the annual target. Now when you visit this holding, you will see the corporate culture based on trust and transparency. You will also see that the company values truly matter not only to the top management but also to the regular staff.

About Marina My name is Marina Simonova and I worked for over 10 years in sales in Russia’s top finance companies. I have extensive experience of implementing Agile in Sales teams in Russia and other European countries. I am glad to share with you my experience and I hope my speech will motivate to adopt Agile mindset and methods in your Sales departments and perhaps in your whole company. An Agile transformation is the best thing that can happen to any sales department. But it will require patience, hard work and being ready to accept serious changes. I practice Agile transformation and have already launched over 170 Agile Sales teams. They come from different industries, such as retail, distribution, atomic industry, medical clinics network, and many more.

Kristin​ ​Kelley

Randstad North AmericaChief Marketing Officer

About KristinKristin leads the strategic direction for Randstad North America’s integrated marketing initiatives involving branding, digital marketing, content, public relations, citation programs and enhancing the talent and customer experience. Kristin has served as an instrumental leader in driving business revenue through digital transformations and implementing Randstad’s agile workforce in 2015. Additionally, she has been an ongoing thought leader, targeting demographic shifts in women’s leadership and the growing millennial workforce. Her wide-ranging skillsets and data-driven strategies improve the way Randstad communicates the evolving world of work.


Join your peers to share, learn & discuss many of the complex and emerging topics around business agility. These are your questions and your solutions.

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