Memorandum of Understanding

Between the Business Agility Institute (BAI) and Corporate Member.

MoU version: 1.3
Effective: 1st June 2018

Background & Purpose

The BAI is a limited liability company, incorporated in the State of Delaware, operating as an independent, industry body. We believe that business agility is not only imperative for the survival of organizations, but necessary for organizations to thrive in an unpredictable market. Our mission is to support and develop the business agility of our members and promote the structure, mindset, and behaviour of agile organizations to the global business community.

Providing sustainable benefits to our individual and corporate members has always been the benchmark for developing the BAI membership model. We connect leaders across industries and regions to share their insights with each other through events, seminars and online forums. At the same time, the Institute’s independent research & online information helps organizations to navigate the complex & emerging domain that is Business Agility.

This Memorandum of Understanding (MoU) documents the Corporate Member’s willingness to participate in the global business agility community and BAIs commitment to deliver on the benefits of membership. The usual caveats around good faith and best effort apply to both parties and a commitment to adhere to the spirit of the MoU when things inevitably change.


Corporate Membership in the BAI is intended as a multi-year arrangement, starting with an initial 12 months and subject to further extension. Each Member has the right to withdraw from the BAI at any time during its duration without a refund of its annual membership fee.


The annual fee for membership is $15,000 granting 12 months membership from the date of signing. A renewal invoice will be issued shortly before the 12-month term has expired.


Responsibilities of you (the corporate member)

  1. Pay the membership dues in a timely manner
  2. Provide us with the information we need to deliver on the promised benefits
  3. Actively participate in the business agility community (e.g. contributing case studies, attendance at the Business Agility Conference, etc.)
  4. Provide fellow members with helpful, constructive support where possible.
  5. Comply with the Business Agility Institute’s Code of Conduct
  6. Other than for gross negligence, willful misconduct, fraud, or violation of intellectual property, indemnify and hold the Business Agility Institute, its officers, employees, representatives and volunteers harmless against any and all claims of loss or damage without limitation

Responsibilities of the BAI

  1. Deliver the corporate member benefits (see below)
  2. Treat the corporate member’s company and personal information confidentially and privately in compliance with all relevant regulations
  3. Publicly list the corporate member company logo and relevant details on the BAI website
  4. Pro-actively share information and make introductions for the benefit of members
  5. Comply with the Business Agility Institute’s Code of Conduct
  6. Other than for gross negligence, willful misconduct, fraud, or violation of intellectual property, indemnify and hold the corporate member, its officers, employees, representatives and volunteers harmless against any and all claims of loss or damage without limitation

We reserve the right to change any of the corporate or individual member benefits, within the spirit of this MoU, based on market or operational demands.

Appendix A: Summary Benefits of Corporate Membership

A.   Business Agility Branding

  • Invitation to contribute to the Journal of Business Agility (subject to peer review)
  • Member recognition in the Journal
  • Public listing as a Corporate Member (logo, links and description) on the BAI website, conference videos & journal
  • Permission to use the BAI brand, logo & membership badge
  • Recognition & announcement opportunities on the newsletter and mailing lists
  • Have the corporate member featured in email & social media announcements
  • Special recognition at the Global Business Agility Conference*
  • Display the corporate member’s description & logo on the conference website, CFP and program guide*
  • Provide reading material in the conference quiet room*
  • Opportunity to host social events for conference delegates*

* only with confirmed registration …

B.    Engagement at the Global Conference

  • Send 4 delegates to the global conference
  • Nominate any delegate as a conference facilitator (subject to interview & selection)
  • Send additional delegates at a discounted rate
  • Discount packs for your clients

C.   Engagement with the Community

  • Nominate an executive to the Business Agility Industry Council
  • Vote on Council nominations
  • Option to license BAI events
  • The corporate member’s employees will all receive access to the membership site and associated benefits (even if they are not members) – refer to Appendix B for a list of individual member benefits.

Appendix B: Summary Benefits of Individual Membership

1.    Subscribe to the Journal of Business Agility

Based on the first-hand challenges of our members, and supported by solid research, the Journal of Business Agility provides members with all the insights and information needed along their Business Agility journey.

2.    Access the BAI Knowledge Hub

The Business Agility Institute Knowledge Hub provides clear thought-leadership and guidance to the community.

3.    Read Industry Case Studies & References

Learn from other leading agile organizations with case studies ranging across industries and functions.

4.    Discounts to the Global Business Agility Conference

Join fellow Business Agility practitioners and leaders from organizations around the world. Hear the “art of the possible” from some of the best speakers and learn from your peers as you dive into the complexity of Business Agility.

5.    Access to Regional Business Agility Conferences

Meet your local Business Agility community at regional Business Agility conferences around the world.

6.    Deep Insights with Business Agility Seminars

Learn more about specific Business Agility topics in detail.  Organise private seminars on topics relevant to your organisation.

7.    Join Regular Webinars

Improve your business agility from leading industry experts throughout the year.

8.    Network with Fellow Business Agilists

Connect, both online and physically, with some of the most influential Business Agility practitioners, as well as talented thought-leaders who are applying agility in diverse business operations.

9.    Vote on the Business Agility Institute’s Councils

Membership confers nomination and voting rights to the Business Agility Industry Council & Business Council (to be established late 2018).

10.Video Library

Access the full backlog of videos & material from every conference and webinar; anytime, anywhere.

Appendix C: Business Agility Institute’s Code of Conduct

Like the agile community as a whole, the Business Agility Conference is made up of a mixture of professionals and volunteers from all over the world, working on every aspect of the mission – including thought leadership, guidance, teaching, learning and connecting people.

Diversity is one of our huge strengths, but it can also lead to communication issues and unhappiness. To that end, we have a few ground rules that we ask people to adhere to. This code applies equally to conference organisers, volunteers, speakers and attendees.

This isn’t an exhaustive list of things that you can’t do. Rather, take it in the spirit in which it’s intended – a guide to make it easier to enrich all of us and the technical communities in which we participate.

This code of conduct applies to all spaces managed by the Business Agility Conference. This includes slack, any mailing lists, the conference venue, related events, and any other forum created by the conference committee which the community uses for communication. In addition, violations of this code outside these spaces may affect a person’s ability to participate within them.

If you believe someone is violating the code of conduct, we ask that you report it by emailing

  1. Be friendly and patient.
  2. Be welcoming. We strive to be a community that welcomes and supports people of all backgrounds and identities. This includes, but is not limited to members of any race, ethnicity, culture, national origin, colour, immigration status, social and economic class, educational level, sex, sexual orientation, gender identity and expression, age, size, family status, political belief, religion, and mental and physical ability.
  3. Be respectful. Not all of us will agree all the time, but disagreement is no excuse for poor behavior and poor manners. We might all experience some frustration now and then, but we cannot allow that frustration to turn into a personal attack. It’s important to remember that a community where people feel uncomfortable or threatened is not a productive one. Members of the Business Agility Conference should be respectful when dealing with other members as well as with people outside the community.
  4. Be considerate. Remember that conference attendees come from all over the world, so you might not be communicating in someone else’s primary language.
  5. Be careful in the words that you choose. We are a community of professionals, and we conduct ourselves professionally. Be kind to others. Do not insult or put down other participants. Harassment and other exclusionary behavior aren’t acceptable. This includes, but is not limited to:
    1. Violent threats or language directed against another person.
    2. Discriminatory jokes and language.
    3. Posting sexually explicit or violent material.
    4. Posting (or threatening to post) other people’s personally identifying information (“doxing”).
    5. Personal insults, especially those using racist or sexist terms.
    6. Unwelcome sexual attention.
    7. Advocating for, or encouraging, any of the above behavior.
    8. Repeated harassment of others. In general, if someone asks you to stop, then stop.
  6. When we disagree, try to understand why. Disagreements, both social and technical, happen all the time and Business Agility Conference is no exception. It is important that we resolve disagreements and differing views constructively. Remember that we’re different. Our strength comes from our varied community; people from a wide range of backgrounds. Different people have different perspectives on issues. Being unable to understand why someone holds a viewpoint doesn’t mean that they’re wrong. Don’t forget that it is human to err and blaming each other doesn’t get us anywhere. Instead, focus on helping to resolve issues and learning from mistakes.

Original text courtesy of the Django project.


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