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The Basics of Agile Marketing with Giannina Rachetta

A Deep Dive into Agile Marketing with John Cass

InterviewsCustomerStrategic AgilityMarketing

John Cass

September 30, 2020

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Giannina Rachetta is an established marketing professional and Agile enthusiast experienced in product marketing, market research and advertising. This month, she returns to the podcast to talk through the basics of Agile marketing. Giannina has more than 15 years of experience in creating customer-focused marketing programs.

A Deep Dive into Agile Marketing with John Cass

Want to learn more about agile marketing? We’re releasing a new podcast series hosted by agile marketing expert John Cass. On each episode, he will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization’s marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement–all with the goal of improving outcomes for customers.

How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available!

About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he’s managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

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