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Episode Seventeen: An Interview with Peter Eggleston of GE Healthcare

A Deep Dive into Agile Marketing with John Cass

John Cass

July 13, 2023


In this episode, we talk with Peter Eggleston, Global Product Marketing Director, Radiology IT at GE Healthcare. Pete talks about the phased release development process in product marketing, where the system is a waterfall process, and where there are instances Pete's team can use agile thinking and processes. 

Pete is the head of global product marketing for enterprise imaging solutions at GE Healthcare. With over 30 years’ experience in bringing innovative products to market, Peter has held various sales and marketing leadership positions throughout the high-tech industry, including CMO of SBR Health, SVP at Aptus Health (Medscape), CEO at AdME, and VP of sales & marketing for Sonic Network.

He has served as a faculty member for Northeastern University and the Rochester Institute of Technology, anchored two AI-related columns in imaging industry magazines, has published over 40 papers and articles related to imaging and AI, and served on the board of directors and technical advisory boards for companies and organizations throughout the New England area. Peter holds a bachelor’s degree in electrical engineering and Master of Computer Science with thesis on AI-based imaging.

A Deep Dive into Agile Marketing with John Cass

Want to learn more about agile marketing? We're releasing a new podcast series hosted by agile marketing expert John Cass. On each episode, he will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization's marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement--all with the goal of improving outcomes for customers.

How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available!

About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

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