Ways of Working116

An Interview with Jeff Clark (Research Director, Forrester)

A Deep Dive into Agile Marketing with John Cass

John Cass

November 16, 2019

OverviewRelatedHighlight

Episode Three:

John Cass interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Clark has worked as a creative marketing executive for more than 25 years at profitable, mid-size enterprise software companies. He also has 8 years of experience at small start-ups.

Connect with Jeff Clark on LinkedIn

Connect with John Cass on LinkedIn

About the show: A Deep Dive into Agile Marketing with John Cass

Want to learn more about agile marketing? "A Deep Dive into Agile Marketing" is your newest resource from the Business Agility Institute! On each episode, agile marketing expert John Cass will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization's marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement--all with the goal of improving outcomes for customers.

How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available! You can also listen to each episode online at Podbean.com.

About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.


Connect with John on LinkedIn >

Download Materials

Share

Are You Ready to Uncover Your Agility?

The Business Agility Profile™ is a detailed, research-based snapshot of your organization’s Business Agility capabilities & behaviors.

Based on years of research and trusted insight, it delivers data-driven analysis highlighting what’s pushing your organization forward — and what’s pulling you back.

  • Understand where your organization is on its Business Agility journey today

  • See how your organization compares to a benchmark of 1300+ other companies

  • Know the most important next steps to further develop and grow

The component MostRecentArticles has not been created yet.
The component LibraryHighlightsSmall has not been created yet.