Transformation & Change92

An Interview with Ghassan Sultan and Lydia Kirby

A Deep Dive into Agile Marketing with John Cass

John Cass

March 29, 2021

OverviewRelatedHighlight

For the second episode of 2021, John interviews Ghassan Sultan and Lydia Kirby about their agile marketing journey.

Ghassan is the Chief Marketing Officer at TECHNIA; a major global software and services company. 

Lydia is a B2B Tech Marketing Specialist, Agile Marketing Consultant, as well as the Client Delivery Director for Bright Innovation -- UK’s leading agile marketing consultancy. Her goal is to inspire people to act differently, be curious and use data to transform marketing whilst delivering business outcomes. 

A Deep Dive into Agile Marketing with John Cass

Want to learn more about agile marketing? We're releasing a new podcast series hosted by agile marketing expert John Cass. On each episode, he will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization's marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement--all with the goal of improving outcomes for customers.

How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available!

About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.

Download

Share

Subscribe to “Emergence: the Journal of Business Agility”

Delivered to your mailbox four times a year, we bring together a curated selection of exclusive stories by great thinkers and practitioners from around the globe that you’ll only find in our publication.

These stories, research reports, and articles were selected to broaden your horizons and spark your creativity.

Subscribe now

BAI Individual Membership Benefits

  • Unrestricted access the business agility library

  • Download complete eBooks on the most pressing topics

  • Replay your favourite moments from any of the global Business Agility Conferences

  • Network with your peers from around the world

  • Member discount on your subscription to Emergence

Join now
1 / Infinity

3 months ago, 32 seconds read time

Agile Leader

3 months ago, 42 seconds read time

How Collective Intelligence Can Change Culture

1 year ago, 15 minutes read time

From Ensemble to Orchestra

9 months ago, 32 seconds read time

Leaning Into Culture During Times of Crisis

1 year ago, 26 minutes read time

Structural Agility

You have NaN out of 5 free articles to read

Please subscribe and become a member to access the entire Business Agility Library without restriction.