Introducing: A Deep Dive into Agile Marketing
Introducing: Deep Dive into Agile Marketing Podcast
Want to learn more about agile marketing? We’re releasing a new podcast series hosted by agile marketing expert John Cass. On each episode, he will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization’s marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement–all with the goal of improving outcomes for customers.
You can listen now to the first episode, an interview with Alan Belniak. Alan shares his experience drawing from a decade of B2B tech companies and describes himself as an all-in consumer and practitioner of social media, content marketing, and online community activity to help create, enhance, and truly connect a business to prospects or customers.Don’t miss this exciting first episode from the Deep Dive into Agile Marketing!
Check out the first episode:
How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available!
In addition, every new episode will be made part of the Business Agility Institute Library.
About the host: John has more than 20 years of marketing and digital marketing experience. He is the author of Strategies and Tools for Corporate Blogging, published in 2007, and a Past-President of the Boston Chapter of the American Marketing Association. John was the chair of the 2012 SprintZero Conference where the Agile Marketing Manifesto was developed. He is the Co-founder of the Boston Agile Marketing Meetup, the Agile Marketing Facebook Group, and a moderator for the Agile Marketing Linkedin group.