Deep Dive into Agile Marketing: Episode 2
In episode two, John Cass interviews Jayson Gehri, who is currently a worldwide marketing leader for a $3bn+ business that includes the Db2 brand within the IBM Analytics software group. He leads a team of cross-functional marketers responsible for the strategy, plan and execution of a global marketing program to support these products. As part of the role, he is also leading a transformation to agile marketing within his team to drive better market responsiveness and outcomes.
About the show: A Deep Dive into Agile Marketing with John Cass
Want to learn more about agile marketing? “A Deep Dive into Agile Marketing” is your newest resource from the Business Agility Institute! On each episode, agile marketing expert John Cass will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization’s marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement–all with the goal of improving outcomes for customers.
How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available! You can also listen to each episode online at Podbean.com.
About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he’s managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.