Ways of Working114
An Interview with Jeff Clark (Research Director, Forrester)
A Deep Dive into Agile Marketing with John Cass
John Cass
November 16, 2019
Episode Three:
John Cass interviews Jeff Clark, who is the Research Director for Marketing Operations Strategies at Forrester. Clark has worked as a creative marketing executive for more than 25 years at profitable, mid-size enterprise software companies. He also has 8 years of experience at small start-ups.
Connect with Jeff Clark on LinkedIn
Connect with John Cass on LinkedIn
About the show: A Deep Dive into Agile Marketing with John Cass
Want to learn more about agile marketing? "A Deep Dive into Agile Marketing" is your newest resource from the Business Agility Institute! On each episode, agile marketing expert John Cass will interview a featured guest with a unique perspective on agile marketing and how organizations can introduce an agile mindset into their marketing strategy. Learn more about the agile transformation in a variety of industries and how an organization's marketing team can work as a team more effectively, welcome change and experimentation, and embrace failure as a means of improvement--all with the goal of improving outcomes for customers.
How to listen: The podcast is available on Apple Podcasts. Be sure and subscribe to get a notification when a new episode is available! You can also listen to each episode online at Podbean.com.
About the host: John Cass is an expert at building content production and social media relationship systems for brands and agencies. He has worked at several companies where he's managed the development of content strategies and their execution. In addition, he has supporting experience in Technical SEO, user experience, marketing automation, and conversation optimization for the web.
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